How long must Georgia lawyers retain copies of their advertisements?

Georgia lawyers are required to retain copies of their advertisements for a period of two years. This requirement is established to ensure accountability and compliance with the rules regulating attorney advertising, which may be scrutinized for truthfulness, clarity, and adherence to professional standards. Retaining advertisements for this duration allows for potential review in case of complaints or investigations related to the content of the advertisements.

Adhering to this two-year retention policy is crucial for lawyers in Georgia not just to comply with ethical standards but also to safeguard their practice against claims of misleading or false advertising. This requirement serves an important regulatory purpose, ensuring that all communications to the public regarding legal services are honest and transparent.