What aspect must be included in lawyer advertisements to ensure clarity?

Including details about contingent fees with disclaimers in lawyer advertisements is essential for ensuring clarity because it provides potential clients with crucial information about the financial implications of hiring a lawyer. By explicitly stating how contingent fees work, along with any relevant disclaimers, lawyers enhance transparency and allow clients to make informed decisions regarding their legal representation.

Transparency regarding fees is particularly important in legal practice, as clients may have varying levels of understanding about payment structures. Disclaimers can also help clarify any limitations or conditions associated with the fee arrangement, which protects both the lawyer and the client by managing expectations.

Other aspects, such as promotional gimmicks or comparative analyses with other lawyers, may focus more on marketing tactics rather than providing necessary and substantive information that clients need. Similarly, claims about the number of cases won can be misleading and may not convey relevant information about a lawyer's qualifications or how they will handle a client’s specific case. Thus, these elements do not prioritize clarity in the same manner as outlining contingent fees with disclaimers does.