What is acceptable for a lawyer to include in an advertisement?

The inclusion of specific qualifications and a clear limitation of practice areas in a lawyer's advertisement is acceptable because it provides potential clients with relevant information about the attorney's skills and the nature of their services. This transparency helps clients make informed decisions and aligns with ethical guidelines that promote honesty and clarity in legal advertising.

Highlighting qualifications allows lawyers to showcase their expertise and areas where they can effectively serve clients, which is essential for establishing trust. Ethical advertising should focus on factual representations rather than promises of outcomes, thereby ensuring that potential clients are not misled about the results they can expect.

In contrast, other options present issues that violate ethical practices. Claims of guaranteed success undermine the unpredictable nature of legal outcomes and could mislead clients. Using client names without consent breaches confidentiality and privacy rights, which lawyers are obligated to respect. Finally, making comparisons to other lawyers can lead to misleading implications about competence and might create an unfair competitive environment.