What must advertisements disclose if they utilize a non-lawyer spokesperson?

Advertisements that use a non-lawyer spokesperson must clearly indicate this fact to ensure transparency and avoid misleading the public. This requirement is crucial as it helps potential clients understand that they are not interacting with a licensed attorney, which influences their decision-making process. Non-lawyer spokespersons may bring issues related to the practice of law, and without clarity, clients might be misled regarding the nature and quality of the legal services being promoted.

In emphasizing the need for this disclosure, ethical guidelines are designed to maintain the integrity of the legal profession and help consumers make informed choices about legal representation. Transparency in advertisement practices fosters trust and upholds the profession's ethical standards, aligning with the overarching goal of protecting the public from potential confusion or exploitation.