What must be marked on written communications for solicitation purposes to prospective clients?

The requirement to mark written communications for solicitation purposes as "Advertisement" aligns with ethical guidelines set forth by various legal ethics rules. This designation serves multiple important functions in maintaining transparency and upholding professional standards.

First, marking a communication as an "Advertisement" alerts recipients that the content is promotional in nature and is intended to solicit business. This clear label helps prevent misunderstandings about the nature of the correspondence, particularly for individuals who may not be familiar with legal services or who could interpret unsolicited communications differently.

Furthermore, this labeling requirement is rooted in ethical obligations to ensure that potential clients are not misled. By clearly identifying the communication as an advertisement, lawyers uphold their duty of honesty and integrity, complying with the rules established by legal ethics bodies that are designed to protect consumers and ensure that they can make informed decisions regarding legal representation.

Adhering to this requirement ultimately fosters trust between the legal profession and the public, reinforcing the principle that lawyers should communicate openly about the nature and intent of their outreach efforts.