What must lawyers avoid in their advertising according to Rule 7.2?

Lawyers must avoid making statements that could mislead or imply guaranteed results in their advertising according to Rule 7.2. This rule is designed to maintain the integrity of the legal profession and ensure that clients receive accurate and truthful information about the services being offered. Misleading statements can create false expectations for potential clients regarding the outcomes of their cases, which can result in a breach of ethical obligations. By preventing misleading advertisements, the rule fosters transparency and honesty in the legal field.

The other choices do not align with the main purpose of Rule 7.2. For instance, using testimonials from clients may be permissible under certain circumstances, provided they are not misleading and adhere to other advertising rules. Choosing vibrant colors in marketing materials does not create ethical concerns related to misleading information, and while offering discounts is also subject to regulation, it does not inherently mislead clients about outcomes. Thus, the focus of Rule 7.2 on misleading statements emphasizes the importance of integrity in legal advertising.